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itel Unveils Rebranding and New Smartphone Series P55, Including 5G Model in Nigeria

itel Unveils Rebranding and New Smartphone Series P55, Including 5G Model in Nigeria
itel Power 55

itel, an entry-level smartphone manufacturer, has announced its rebranding and the launch of the itel P55 series, which includes the P55 5G smartphone—the company’s first venture into the 5G realm. The rebranding involves a new logo, marking a significant shift after more than a decade of using the previous design. itel’s County Manager, Mr. Veeki Chen, emphasized that the new brand identity positions itel as a reliable and affordable smart life brand, serving over 300 million families globally, including Nigeria.

The P55 series comprises the P55 Plus, P55 T, P55 5G, and P55 Fast Charge models. Chen highlighted itel’s commitment to community development through strategic collaborations, citing partnerships with Google and Airtel as examples. The company, which has been in operation for 16 years, aims to diversify its operations beyond smartphones, venturing into manufacturing other products like televisions, electronics, and home appliances.

The itel P55 5G smartphone specifications are as follows:

LAUNCH: Announced 2023, September 26
Status: Available. Released 2023, October 05
BODY: Dimensions 8.4 mm thickness, Dual SIM (Nano-SIM, dual stand-by)
DISPLAY: IPS LCD, 90Hz, 6.6 inches, 720 x 1612 pixels, 20:9 ratio (~267 ppi density)
PLATFORM: Android 13, itel OS 13, Mediatek Dimensity 6080 (6 nm), Octa-core CPU, Mali-G57 MC2 GPU
MEMORY: Unspecified card slot, 64GB 4GB RAM, 128GB 6GB RAM
MAIN CAMERA: 50 MP (wide), 0.08 MP (auxiliary lens), LED flash, 1080p@30fps video
SELFIE CAMERA: 8 MP, video recording
SOUND: Loudspeaker, 3.5mm jack
COMMS: WLAN, Bluetooth, GPS, No NFC, Unspecified radio, USB Type-C
FEATURES: Fingerprint (side-mounted), accelerometer
BATTERY: Li-Po 5000 mAh, non-removable, 18W wired charging
MISC: Colors – Galaxy Blue, Mint Green

itel’s rebranding and the introduction of the P55 series signal the company’s determination to adapt to changing design trends and provide diverse, innovative products for its target market.

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