Apple Vision Pro, a cutting-edge spatial computer that revolutionizes work, collaboration, connectivity, and entertainment, is now available in Apple Store locations across the United States. The launch was celebrated with guided demos exclusively offered in Apple Stores, where customers could explore the breakthrough product. Bookable in-store demos are available, and customers can purchase Apple Vision Pro in-store, online at apple.com, or through the Apple Store app.
The innovative Apple Vision Pro seamlessly merges digital content with the physical world, offering powerful spatial experiences through visionOS. Controlled by natural inputs like eyes, hands, and voice, the device introduces an all-new App Store with over 1 million compatible apps from iOS and iPadOS. Additionally, it provides access to more than 600 new experiences optimized for Vision Pro’s unique capabilities.
Apple CEO Tim Cook marked the occasion at the Fifth Avenue store in New York City, emphasizing the device’s futuristic technology. Priced at $3,500, Cook highlighted the option for buyers to spread payments over time, making it more accessible. The Vision Pro has gained traction in the enterprise sector, with companies like Walmart, Nike, Vanguard, Stryker, Bloomberg, and SAP leveraging it as a platform for customers and workers. With a plethora of use cases and over 600 specialized apps, the Vision Pro aims to deliver a spatial computing experience. While contributing to Apple’s wearables business, analysts anticipate it may not be an immediate revenue driver compared to Apple Watch and AirPods.
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