Spotify has announced the renewal of its multiyear partnership with Joe Rogan, host of ‘The Joe Rogan Experience,’ one of the most popular podcasts in the U.S. The deal, reported to be worth up to $250 million, marks a shift in Spotify’s strategy, moving away from exclusive arrangements to expand the show’s availability.
Under the new agreement, ‘The Joe Rogan Experience’ will no longer be exclusive to Spotify, and the podcast will soon be accessible on additional platforms, including Apple Podcasts, Amazon Music, and YouTube. Spotify aims to maximize the show’s audience across various services.
Despite controversies surrounding Rogan, including criticisms for spreading Covid misinformation and comments seen as offensive, ‘The Joe Rogan Experience’ has consistently ranked as the most-listened-to podcast globally. In the third fiscal quarter of 2023, it was the top podcast in the U.S., according to Edison Research.
Rogan’s previous exclusive deal with Spotify, reportedly valued at over $200 million, allowed the platform to secure streaming rights for 3.5 years. The new arrangement includes a guaranteed minimum fee for Rogan and a share of advertising revenue. Spotify will handle distribution and ad sales for the podcast.
Spotify’s decision to give up exclusive streaming rights aligns with its broader content strategy, as seen in the recent move with ‘Call Her Daddy.’ The platform is focusing on a more extensive distribution approach, stepping away from exclusive arrangements.
Joe Rogan, known for his diverse range of guests and often provocative discussions, has played a significant role in Spotify’s podcasting strategy. The renewal of this deal reflects Spotify’s commitment to maintaining its position in the competitive podcasting landscape.
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