Nigerian football icon Obafemi Martins has been unveiled as the new brand ambassador for PariPesa, a leading sports betting and gaming company. The announcement was made during an event in Lagos, where Martins expressed his excitement about joining the PariPesa family. He described the partnership as a perfect next step in his career, highlighting his enthusiasm for engaging with fans and supporting young Nigerian football talents.
Martins, known for his electrifying speed and goal-scoring prowess, has enjoyed a decorated career playing for top European clubs such as Inter Milan, Newcastle United, and Wolfsburg. He also made a significant impact on the international stage, scoring crucial goals for Nigeria in the Africa Cup of Nations and World Cup qualifiers. His involvement with PariPesa aligns with the company’s vision of inspiring passion and excellence in sports.
PariPesa’s Country Manager, Damilare Obadimu, emphasized that the collaboration with Martins is about more than just star power. He said that Martins shares the company’s values of professionalism, passion, and ambition, making him the ideal choice to represent the brand. Obadimu noted that the partnership aims to foster deeper connections with fans through various initiatives, including charity projects and fan engagement activities.
The unveiling ceremony featured a friendly match where Martins led the “PariPesa x Obafemi Martins” team to a resounding 5-1 victory over the Sports Writers Association of Nigeria (SWAN). Demonstrating his trademark brilliance, Martins scored a hat-trick, helping his team secure an emphatic win. The victory was a fitting start to his ambassadorship, showcasing his ability to inspire both on and off the field.
Martins expressed his desire to use the partnership with PariPesa to give back to the community, particularly by supporting aspiring footballers. He announced plans to collaborate with the brand on initiatives aimed at guiding young players from grassroots football to professional levels.
In his remarks, Olubunmi Adeyera, PariPesa’s Head of Marketing, called the partnership a groundbreaking collaboration. He praised Martins’ illustrious career and described him as a symbol of excellence, drawing a parallel between his achievements and the company’s rapid growth in the gaming industry.
Fans can expect to see Martins featured in upcoming marketing campaigns, including TV commercials, billboards, and social media promotions. As part of the celebration, PariPesa has also launched a contest where fans can win autographed jerseys from the football legend.
With Martins as its new brand ambassador, PariPesa looks forward to reaching new heights in customer engagement and fan interaction. Both parties are excited about the journey ahead, promising a dynamic partnership that will resonate with fans and inspire future football stars.
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