“Jools Lebron’s ‘Very Demure, Very Mindful’ Catchphrase Takes Over Social Media with a Satirical Twist”

TikTok sensation and makeup artist Jools Lebron has taken the internet by storm with her catchphrase “very demure, very mindful,” sparking a viral trend that humorously redefines what it means to be modest and reserved in today’s world.

Traditionally, “demure” describes someone who is modest, reserved, and shy. However, Lebron, known for her fierce and playful personality, has expanded the term’s meaning, using it to describe everything from her makeup choices to how quickly she stands up when a plane lands. In her TikTok videos, she offers advice on how to be “demure” and “mindful” at work and in life, often while poking fun at the very standards she’s promoting.

In one popular video, Lebron criticizes the habit of showing up to work looking drastically different from how one appeared at the job interview. “You see how I do my makeup for work? Very demure. Very mindful,” she says, contrasting this with exaggerated examples like showing up looking like cartoon characters Marge Simpson or Patty and Selma. Her advice, while seemingly serious, is underscored by a satirical tone that becomes evident as she often contradicts her own guidance.

Lebron’s satirical approach is especially clear in a video where she claims she’ll be “very demure and mindful” while out on the Las Vegas Strip, only to later show clips of herself partying late into the night. Her videos also include whimsical tips on how to be demure, such as tying a scarf around your wig after a night out or eating a midnight snack of tuna to avoid offending CVS employees.

The trend has inspired countless others to create their own “demure” and “mindful” content, ranging from trying on makeup without making a mess to using a real bookmark instead of a random item. Even political commentary has jumped on the trend, with some using the phrase to humorously compare different campaigns.

Through her videos, Lebron not only entertains but also subtly critiques societal expectations around gender norms and behavior. In a recent video, she drops the satirical act, reminding her audience that being “demure” and “mindful” also means being confident and pursuing one’s goals with determination.

“Chase those dreams. Be responsible. Be mindful, be demure, and don’t ever let anyone dull your shine,” she concludes, adding a motivational twist to her viral mantra.