Jumia Nigeria kicked off its annual Black Friday event on November 1, promising a full month of discounts and an improved, hassle-free shopping experience for customers across the country. Running until November 30, the 2024 campaign carries the theme “No Too Calculate,” emphasizing simplicity and affordability to help Nigerians shop amid rising costs.
Jumia’s Black Friday event offers major discounts across a wide variety of products from top brands, with Xiaomi leading as a platinum partner alongside Oraimo, Nivea, Infinix, Tecno, Haier Thermocool, and LG. Sunil Natraj, CEO of Jumia Nigeria, expressed excitement over the campaign, stating, “In the face of economic pressures, we’re making e-commerce more accessible than ever by working closely with our brand partners to bring exceptional deals to our customers.” He also highlighted Jumia’s growing network of pickup stations, which ensures convenient access to online shopping nationwide.
Supporting the campaign, Xiaomi Country Manager Xingyu Yang noted that “Jumia Black Friday provides an ideal opportunity for consumers to enjoy cutting-edge technology at affordable prices,” underscoring Xiaomi’s commitment to accessible tech.
Since pioneering Black Friday in Nigeria in 2014, Jumia has played a key role in expanding e-commerce across the country, reaching even remote areas through its extensive logistics network. This year’s event is set to continue supporting the growth of online shopping, with Nigeria projected to be a major player in Africa’s $75 billion e-commerce market by 2025.
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