Influencers MrBeast, Logan Paul, and KSI have teamed up to launch Lunchly, a new line of grab-and-go meals positioned as a healthier alternative to Lunchables. Announced Monday, the trio promises their product will “make lunch exciting again” with options designed for convenience and better nutrition.
Lunchly offers three meal varieties: pizza, turkey and cheese with crackers, and nachos. Each meal includes a bottle of Prime Hydration, the successful energy drink co-founded by Paul and KSI, and a Feastables chocolate bar, part of MrBeast’s snack line. The meals are intended to be a healthier option for kids’ lunches, with Paul stating, “The lunch market has been dominated by Lunchables for years. It’s time to provide a better, healthier choice.”
The Lunchly website compares its nutritional value side-by-side with Lunchables, showing lower sugar and higher protein content in Lunchly products. For instance, Prime Hydration is said to contain more electrolytes than Capri Sun, and Feastables bars have less sugar than traditional chocolate snacks like Kit Kat.
The launch of Lunchly marks another step in the ongoing trend of influencers venturing into the food and beverage industry. MrBeast, whose real name is Jimmy Donaldson, previously launched MrBeast Burgers and Feastables snacks, while Logan Paul and KSI found massive success with Prime Hydration. Collectively, the trio ranked among the top-earning creators in 2023, with MrBeast topping the list at $82 million.
The product is already available at major retailers, with the influencers hoping to attract a younger audience seeking healthier, ready-to-eat lunch options.
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